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 Arun Kumar

Arun Kumar

He is an engineering graduate from IIT Roorkee, and postgraduate in management studies from Faculty of Management Studies, University of Delhi. He has worked in Escorts Limited for more than a decade, and taught at NIILM - Center of Management Studies for over fifteen years. Currently he is working in New Delhi Institute of Management. He has published articles in various journals of repute.
 
List of Books written by Arun Kumar
MARKETING MANAGEMENT, 3/e  by  Arun Kumar

MARKETING MANAGEMENT

N Meenakshi & Arun Kumar
Vikas Publishing
9789325982406 692 pages Paperback 2016
  In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is ......

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525.00

420.00

20% OFF

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Organizational Behaviour - A Modern Approach, 1/e  by  Arun Kumar

Organizational Behaviour - A Modern Approach

N Meenakshi & Arun Kumar
Vikas Publishing
9788125930938 580 pages Paperback 2009
"This book is written for the knowledge economy. It prescribes novel methods to manage employees of the knowledge economy, where they use their minds more than their hand. These prescriptions are based on the latest research and on the realization that people from new-age families relate etter to colleagues and peers than to bosses. In order to keep the employees interested and focused, the book ......

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495.00

396.00

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