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 B Balaji

B Balaji

B.E., MBA, M.Phil, Diploma in Training & Development, Ph.D., UGC-NET, Professor in Management and Incharge, Research centre, Acharya Institute of Management and Sciences, Bangalore. (Formely, Sr. Manager -Administration Pan Clothing & Consolidated Company Ltd.
 
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Services Marketing and Management, 2/e  by  B Balaji

Services Marketing and Management

B Balaji
S. Chand Publishing
9788121921619 450 pages Paperback 2002
• The text of this book copmprises many distinguishing features: Chapters progress in a logical manner, Lucid Language, Exhaustive tables that provide a quick summary of details, Exhaustive figures that, besides providing a visual treat, enable the reader to understand the relationships better, Self - Contained sections that highlight the nuances of each topic. • Resourceful ......

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