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 Dr Neena Sondhi

Dr Neena Sondhi

She is Professor at the International Management Institute, New Delhi. A doctorate from the University of Delhi, she has over twenty years of experience in teaching, research and consulting. She has been trained in the case method of teaching and writing at the Harvard Business School and is also a certified evaluator of social programs by ISB-UNICEF. She is a qualified PhD guide and mentor and also serves as examiner and expert across reputed doctoral programs. Her published research is in the area of quality of working life, work-life balance, consumer and retail research, social marketing and advanced multivariate analysis. Her current research is in the area of sports marketing and luxury products and services. Besides academics and research, she also undertakes faculty development programs in research methodology and management research—both quantitative and qualitative research techniques. She conducts management programs (both—open and in-company) in Marketing Research, Marketing Communication and Negotiation Skills, Consumer Behavior and Customer Care. Dr Sondhi was awarded the "best teacher in marketing management" award in October 2013 by the Dainik Bhaskar and Dewang Mehta Foundation.
List of Books written by Dr Neena Sondhi
Research Methodology: Concept and Cases, 2/e  by  Dr Deepak Chawla

Research Methodology: Concept and Cases

Dr Deepak Chawla & Dr Neena Sondhi
Vikas Publishing
9789325982390 820 pages Paperback 2016
The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The ......

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