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A Sagadevan

A Sagadevan

A Sagadevan is the Country Manager for the Singapore and Malaysia operations of SRM Systems and Software Pvt Ltd. He had his BE (Electronics and Communication) and MBA from Madurai Kamaraj University, Madurai. He has nine years of experience in IT-based techno-commercial services. He is also a visiting faculty of Anna University, Chennai, and has given presentations at many seminars on Management and IT Topics. He is currently pursuing Ph.D. in the area of CRM. He can be contacted at sagadevan@usa.net.
List of Books written by A Sagadevan
Customer Relationship Management: A Step-By-Step Approach, 1/e  by A Sagadevan

Customer Relationship Management: A Step-By-Step Approach

ASagadevan & HPeeru Mohammed
Vikas Publishing
9788125912057 240 pages Paperback 2002
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) – acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.

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