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NOEL SCOTT

NOEL SCOTT

 
List of Books written by NOEL SCOTT
MARKETING OF TOURISM EXPERIENCES, 1/e  by NOEL SCOTT

MARKETING OF TOURISM EXPERIENCES

ERIC LAWS , PHILIPP BOKSBERGER & NOEL SCOTT
Taylor & Francis
9780415641227 288 pages Paperback 2014
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples ......

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