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P Saravanavel

P Saravanavel

P Saravanavel, has having more than three decades of teaching experience in M.Com. and MBA Course students.
List of Books written by P Saravanavel
Marketing Research and Consumer Behaviour, 1/e  by P Saravanavel

Marketing Research and Consumer Behaviour

PSaravanavel & SSumathi
Vikas Publishing
9788125914761 780 pages Paperback 2003
This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

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