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Raja Gopal

Raja Gopal

 
List of Books written by Raja Gopal
International Marketing, 1/e  by Raja Gopal

International Marketing

RajaGopal
Vikas Publishing
9788125918561 556 pages Paperback 2006
This book covers major topics of international marketing, international business finance, environmental factors affecting international marketing (social, legal, economic, political and technological), international marketing-mix (product, price, place and promotion), international marketing research, strategies, decisions, organizations, negotiations, modes of entry into international markets, ......

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525.00

420.00

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Marketing Management: Text and Cases, 1/e  by Raja Gopal

Marketing Management: Text and Cases

RajaGopal
Vikas Publishing
9788125907732 324 pages Paperback 2000
This book discusses the core themes of marketing from a broader perspective and is set against the backdrop of changing business practices, mega-competition, international markets, tailor-made strategies and all other issues of doing business in the current context. One of the significant highlights of the book is its Indian context and cases. The case studies I n the book are drawn from ......

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410.00

328.00

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