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S Sumathi

S Sumathi

S Sumathi, M.A. in Psychology as well as Master Degree holder in Marketing Management also holding PG Diploma in Digital Electronics and Computer Applications.
List of Books written by S Sumathi
Marketing Research and Consumer Behaviour, 1/e  by P Saravanavel

Marketing Research and Consumer Behaviour

PSaravanavel & SSumathi
Vikas Publishing
9788125914761 780 pages Paperback 2003
This book is designed for the students of M.A., M.Sc., M.Com. and M.B.A. with the purpose of blending both concepts and applications from the field of consumer behaviour and most importantly jargon has been avoided.

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