Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi.
• Introduction to Marketing • Marketing Mix • Marketing Environment • Consumer Behaviour • Market Segmentation, Targeting and Positioning • Products Decisions • Pricing • Channels of Distribution and Distribution Logistics • Wholesaling and Retailing • Promotion • Tools of Promotion
• Provides exhaustive coverage of all topics in the syllabus
• Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity
• Incorporates Review Questions, University Examination Questions and Projects