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MARKETING MANAGEMENT: (FOR DELHI UNIVERSITY B.COM, SEM.-6)

MARKETING MANAGEMENT: (FOR DELHI UNIVERSITY B.COM, SEM.-6)

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  • ISBN : 9789325986626
  • Pages : 220
  • Binding : Paperback
  • Language : English
  • Imprint : Vikas Publishing
  • © year : 2015
  • Size : 6.75" x 9.5"

Price : 199.00 159.20

 

Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi.

 

• Introduction to Marketing • Marketing Mix • Marketing Environment • Consumer Behaviour • Market Segmentation, Targeting and Positioning • Products Decisions • Pricing • Channels of Distribution and Distribution Logistics • Wholesaling and Retailing • Promotion • Tools of Promotion

 

• Provides exhaustive coverage of all topics in the syllabus
• Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity
• Incorporates Review Questions, University Examination Questions and Projects

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