Principles of Marketing

Principles of Marketing

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  • ISBN : 9789325980600
  • Pages : 230
  • Binding : Paperback
  • Language : English
  • Imprint : Vikas Publishing
  • Size : 6.75" X 9.5"

Price : 225.00 180.00

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge and examination needs of BCom (Hons) students of Semester-V as per the CBCS pettern of the University of Delhi. It is a reader-friendly, unique
and unrivalled compendium of modern marketing.

• Provides exhaustive coverage of all topics in the syllabus
• Uses analytical framework to explain complexities of marketing issues
• Includes study aids such as Flow Charts, Tables, Boxes, Illustrations and Case Studies
• Incorporates Review Questions, University Examination Questions and Projects

1. Introduction to Marketing
2. Marketing Mix
3. Marketing Environment
4. Consumer Behaviour
5. Market Segmentation, Targeting and Positioning
6. Product Concepts
7. New Product Development and Product Life Cycle
8. Pricing
9. Promotion
10. Tools of Promotion
11. Marketing Channels & Distribution Logistics
12. Wholesaling and Retailing
13. Rural Marketing
14. Recent Issues and Developments/Trends in Marketing

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