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BUSINESS ECONOMICS (MICROECONOMIC ANALYSIS), 13/e

BUSINESS ECONOMICS (MICROECONOMIC ANALYSIS), 13/e

H L Ahuja

ISBN : 9789352533312
Pages : 702
Binding : Paperback
Language : English
Imprint : S. Chand Publishing
Trim size : 6.75" x 9.5" inches
Weight : 0.50kg
© year : 2016
List Price : Book Details 525.00
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This edition is specially revised to cater to the changed syllabi requirements of business economics as per UGC model curriculum, and in the light of the new UGC's Choice Based Credit System (CBCS) syllabus for B.Com. and B.Com (Hons). The book is a recommended text by UGC in its model curriculum.
The book provides conceptual understanding of essential concepts in business life. It details the foundations of business economics with special emphasis on demand analysis and consumer behaviour. It also discusses analysis of production and cost of the firm, market structures and pricing of products, factor pricing and income distribution and concludes with the discussion of capital budgeting. Based on the author's extensive teaching experience, the book champions a collaborative approach to delivering an appropriate textbook that is curriculum relevant.

 
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