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Home > Higher Education > Commerce And Management > STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM
STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM, 1/e

STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM, 1/e

PRAKASH K. CHATHOTH , FEVZI OKUMUS & LEVENT ALTINAY

ISBN : 9780750665223
Pages : 334
Binding : Paperback
Language : English
Imprint : Taylor & Francis
Trim size : 7.25" x 9.5" inches
Weight : 1kg
© year : 2014
List Price : Book Details 545.00
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  • Comprehensive coverage of both traditional and contemporary perspectives within strategic Management in the applied context of the International Hospitality and Tourism Industry.
  • Critical discussions about whether and how strategic models/theories can be applied into the Hospitality and Tourism Field.
  • Up-to-date case studies related to the strategy content, context and process from an International overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.
  • Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook, and case studies with additional exercises and web links for students.

 
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