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Home > Higher Education > Commerce And Management > STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM
STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM, 1/e

STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM, 1/e

PRAKASH K. CHATHOTH , FEVZI OKUMUS & LEVENT ALTINAY

ISBN : 9780750665223
Pages : 334
Binding : Paperback
Language : English
Imprint : Taylor & Francis
Trim size : 7.25" x 9.5" inches
Weight : 1kg
© year : 2014
List Price : Book Details 545.00
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This is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.

 
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