Business Communication

Business Communication

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  • ISBN : 9789325981171
  • Pages : 472
  • Binding : Paperback
  • Language : English
  • Imprint : Vikas Publishing
  • © year : 2014
  • Size : 8.5 X 11

Price : 560.00 448.00

This book, Business Communication: Essential Strategies for Twenty-first Century Managers, brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book is a must read for students of MBA, practicing managers and corporate trainers.

1. The Nature and Scope of Business Communication, 2. Communication Barriers, 3. Communications in Organizations, 4. Non-Verbal Communication, 5. Communication Strategy for Managers, 6. Spoken (Oral) Communication, 7. Written Communication, 8. Technology-Enabled Communication, 9. Writing Reports, Business Proposals, and Business Plans, 10. Planning and Delivering Business Presentations, 11. Conducting Business Research and Analysing Case Studies, 12. Employment Communication for Internship and Campus Placement, 13. Business Etiquette and Professionalism

• Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter
• Marginalia: These are spread across the body of each chapter to clarify and highlight the key points
• Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter
• Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method
• Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors
• Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge
• Summary: It helps recapitulate the different topics discussed in the chapter
• Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter
• Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives
• Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts
• Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers 'feel' or 'experience' the concepts and theories they learn in the concerned chapter to gain hands-on experience
• References: These are given at the end of each chapter for the concepts and theories discussed in the chaptera

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