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Business Economics, 13/e

H L Ahuja

ISBN : 9789352837366
Pages : 712
Binding : Paperback
Language : English
Imprint : S. Chand Publishing
Trim size : 6.75X9.5 inches
© year : 2019
List Price : Book Details 295.00
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Book Details  

This edition is specially revised to cater to the changed syllabi requirements of business economics as per UGC model curriculum, and in the light of the new UGC's Choice Based Credit System (CBCS) syllabus for B.Com and B.Com (Hons.). The book is a recommended text by UGC in its model curriculum.
The book provides conceptual understanding of essential concepts in business life. It details the foundations of business economics with special emphasis on demand analysis and consumer behaviour. It also discusses analysis of production and cost of the firm, market structures and pricing of products, factor pricing and income distribution and concludes with the discussion of capital budgeting. Based on the author's extensive teaching experience, the book champions a collaborative approach to delivering an appropriate textbook that is curriculum relevant.

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Business Economics

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