Business Innovation: In the 21st Century

Business Innovation: In the 21st Century

Author : Praveen Gupta

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  • ISBN : 9788121929455
  • Pages : 336
  • Binding : Paperback
  • Language : English
  • Imprint : S Chand Publishing
  • © year : 2008
  • Size : 6.75" x 9.5"

Price : 550.00 440.00

The purpose of this book is to provide comprehensive coverage of innovation related processes and a new framework of innovation — a framework which is suitable for the Internet generation and the knowledge age. The goal of developing such a framework is to facilitate standardization of the innovation process so that results can be more predictable and so that innovation can be produced on demand.

Part I: Evolving Innovation

  1. History of Innovation
  2. Creativity and Innovation
  3. The Conventional Tools of Creativity
  4. Innovation in the Information Age
  5. Need for Innovation on Demand

Part II: Understanding Innovation

  1. Brain Hardware and Innovation Processes
  2. Framework for Innovation
  3. Room for Innovation
  4. Innovation Deployment
  5. Measures of Innovation

Part III: Institutionalizing Innovation

  1. Innovation in Services
  2. Protecting the Innovation
  3. Commercializing the Innovation
  4. Managing Innovation

• Final Thoughts: Wisdom of Innovation

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