Facebook Twitter Linkedin
Home > Higher Education > Commerce And Management > CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

DR. MALLIKA SRIVASTAVA

ISBN : 9789325974111
Pages : 368
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.75" x 9.5" inches
Weight : 0.50kg
© year : 2016
List Price : Book Details 299.00
Offer Price : Book Details 239.20

20% OFF

In Stock

Buy online using:

Credit Card / Debit Card / Internet Banking

Post Review
Book Details  
 

 

• Basic concepts of CRM and environmental changes that lead to CRM adoption
• Technological advancements that have served as catalyst for managing relationships
• Customer strategy as a necessary and important element for managing every successful organization
• CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction
• The concept of customer loyalty management as an important business strategy
• The role of CRM in business market
• The importance of people factor for the organization from the customer's perspective
• Central role of customer related databases to successfully deliver CRM objectives
• Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy

 
Book Details   Book Details
 

Your Browsing History

CUSTOMER RELATIONSHIP MANAGEMENT by  DR. MALLIKA SRIVASTAVA

CUSTOMER RELATIONSHIP ...

Browsing History 299.00

Browsing History239.20

20% OFF