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Home > Higher Education > Commerce And Management > Customer Relationship Management

Customer Relationship Management

Mallika Srivastava

ISBN : 9789325974111
Pages : 368
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.75 X 9.5 inches
Weight : 0.25kg
© year : 2016
List Price : Book Details 350.00
Offer Price : Book Details 280.00

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With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM.
The book can serve as a guide for deploying CRM in an organization stating the critical success factors.

 
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Customer Relationship Management by  Mallika Srivastava

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