The subject title is a misnomer and should not be taken in literal sense. Business environment is not exclusively economic but politico-economic and social. We have looked at business from such viewpoints. Business is no island and business executive does not function in a vacuum. It operates in a complex socio-economic and legal environment which affects its decision-making functions. While taking decisions a business manager cannot neglect the limitations of his environment in India after the announcement of the new economic policy. The book comprehensively deals with micro-environment elements.
Part-I: Economic Environment: 1. Political Environment, 2. Legal Environment, 3. Sociological Environment, 4. Technological Environment, 5. Indian Economy: Sectoral Divisions, 6. Social Responsibilities of Business, 7. Institutional Framework of Business, 8. Environment of Movements, 9. Government Role in Shaping Business Environment, 10. New Industrial Policy 1991 Aspects of Economic Reforms, 11. Aspects of Economic Policies, 12. Planning in India, 13. Acute Economic Problems, Part-II: Pricing Decisions: 14. Basic Macro Economic Concepts, 15. Planning: Theoretical Background