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Industrial Marketing Management, 1/e

Industrial Marketing Management, 1/e

M Govindarajan

ISBN : 9788125913719
Pages : 304
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.25" x 9.5" inches
Weight : 0.38kg
List Price : Book Details 425.00
Offer Price : Book Details 340.00

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Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.

 
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