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Industrial Marketing Management, 1/e

Industrial Marketing Management, 1/e

M Govindarajan

ISBN : 9788125913719
Pages : 304
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.25" x 9.5" inches
Weight : 0.38kg
List Price : Book Details 425.00
Offer Price : Book Details 340.00

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Book Details  
 

  • Special characteristics of industrial market vs. Consumer market
  • Marketing strategies adopted for different industrial products
  • Techniques used to solve peculiarities of industrial marketing in practice
  • Extensive coverage of - Industrial Marketing Planning - Components of Marketing Mix - Marketing Research Process and Techniques
  • Exhibits, figures and illustrations
  • Seven case studies and Glossary

 
Book Details   Book Details
 

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Industrial Marketing Management, 1/e  by M Govindarajan

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