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International Marketing, 1/e

International Marketing, 1/e

Raja Gopal

ISBN : 9788125918561
Pages : 556
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 8.25" x 11" inches
List Price : Book Details 525.00
Offer Price : Book Details 420.00

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Book Details  

  • Short and contemporary contextual examples from business houses
  • Focus on the strategy employed in various marketing situations to enhance contextual knowledge and arouse interest in the subject
  • Comprehensive cases at the end of chapters in order to enhance application skills
  • A contemporary commentary on political thinking on the globalization issues
  • An exclusive website (http://www.vikaspublishing.com international marketing) carrying additional learning tools in the form of chapter-wise PowerPoint presentations

Book Details   Book Details

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