Management of Public Relations and Communication

1. Principles of Public Relations, 2. Public Relations Defined: Scope and Dimensions, 3. PR and Other Forms of Public Communication, 4. Organisation of PR Department: Staff and Budgeting, 5. Public Relations Process, 6. Producing a House Journal, 7. Employee Relations and Employee Communication, 8. Financial Public Relations, 9. Press and Public Relations, 10. Public Relations Writing, 11. Managing Corporate Crises Corporate Public Relations, 12. PR Research, 13. Principles of Communication, 14. Facets of Communication, 15. The Process and Context of Communication, 16. Communication in Organisations, 17. Group Communication, 18. Spoken Word Communication, 19. Communication Research, 20. The Process of Research • Case Study • Bibliography • Index