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Home > Higher Education > Commerce And Management > Managing Indian Brands
Managing Indian Brands, 2/e

Managing Indian Brands, 2/e

S Ramesh Kumar

ISBN : 9788125913085
Pages : 368
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.25" x 9.5" inches
Weight : 0.43kg
List Price : Book Details 495.00
Offer Price : Book Details 396.00

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The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.

 
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Managing Indian Brands, 2/e  by S Ramesh Kumar

Managing Indian Brands

Browsing History 495.00

Browsing History396.00

20% OFF