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Home > Higher Education > Commerce And Management > Managing Indian Brands
Managing Indian Brands, 2/e

Managing Indian Brands, 2/e

S Ramesh Kumar

ISBN : 9788125913085
Pages : 368
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.25" x 9.5" inches
Weight : 0.43kg
List Price : Book Details 495.00
Offer Price : Book Details 396.00

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Book Details  

    Part I: Changing Marketing Scenario

    Part II: Managing Product Lines in the Present Day Context

    Part III: Managing Brands¬—Practice-Oriented Dimensions

    Part IV: Consumer Behaviour and its Implications on Marketing Strategies

    Part V: Business to Business Marketing - Need for a Conceptual Focus

    Part VI: Contemporary Issues in Marketing

Book Details   Book Details

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Managing Indian Brands, 2/e  by S Ramesh Kumar

Managing Indian Brands

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Browsing History396.00

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