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Home > Higher Education > Commerce And Management > MARKETING MANAGEMENT
MARKETING MANAGEMENT, 3/e

MARKETING MANAGEMENT, 3/e

Arun Kumar & N Meenakshi

ISBN : 9789325982406
Pages : 692
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 8.5" x 11" inches
Weight : 1.00kg
© year : 2016
List Price : Book Details 525.00
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In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.
Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.
Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.

 
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