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Home > Higher Education > Commerce And Management > Services Marketing and Management

Services Marketing and Management, 2/e

B Balaji

ISBN : 9788121921619
Pages : 450
Binding : Paperback
Language : English
Imprint : S. Chand Publishing
Trim size : 6.75''X9.5'' inches
Weight : 1.5kg
© year : 2002
List Price : Book Details 375.00
Offer Price : Book Details 300.00

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Book Details  

• The text of this book copmprises many distinguishing features: Chapters progress in a logical manner, Lucid Language, Exhaustive tables that provide a quick summary of details, Exhaustive figures that, besides providing a visual treat, enable the reader to understand the relationships better, Self - Contained sections that highlight the nuances of each topic.

• Resourceful definitions throughout the chapters, Question Bank comprising short and essay -type questions that test basic theory and interrelationships, Exercises Corners that stimulate creative thinking, a zest for field research and application skills.

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Services Marketing and Management, 2/e  by  B Balaji

Services Marketing and ...

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