This book has been primarily designed to meet the needs of B.Com. first semester students for the Andhra Pradesh State Council of Higher Education (APSCHE). It comprehensively covers the major course, namely, Fundamentals of Commerce. This book has been divided into five units, comprising of 21 chapters. The book acquaints the students to acquire conceptual knowledge of the Commerce, Economy and Role of Commerce in Economic Development. The students will develop the knowledge on Accounting and Taxation and learn the skills on web design and digital marketing . Topics like Introduction and Role of Commerce; Economic Theory; Accounting Principles; Taxation and Computer Essentials have been aptly discussed in a lucid manner.
Boxed items throughout the text providing information on intricate terms and topics.
Numerous illustrations have been provided for a better understanding of the text.
Engaging chapter-end exercises have been provided for practice.