Fundamentals of Commerce Course 1 : As per the new syllabus prescribed by APSCHE

Fundamentals of Commerce Course 1 : As per the new syllabus prescribed by APSCHE

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  • ISBN : 9789358700213
  • Pages : 264
  • Binding : Paperback
  • Language : English
  • Imprint : S Chand Publishing
  • © year : 2023
  • Size : 6.50*9.25

Price : 225.00 180.00

This book has been primarily designed to meet the needs of B.Com. first semester students for the Andhra Pradesh State Council of Higher Education (APSCHE). It comprehensively covers the major course, namely, Fundamentals of Commerce. This book has been divided into five units, comprising of 21 chapters. The book acquaints the students to acquire conceptual knowledge of the Commerce, Economy and Role of Commerce in Economic Development. The students will develop the knowledge on Accounting and Taxation and learn the skills on web design and digital marketing . Topics like Introduction and Role of Commerce; Economic Theory; Accounting Principles; Taxation and Computer Essentials have been aptly discussed in a lucid manner.

  • Boxed items throughout the text providing information on intricate terms and topics.
  • Numerous illustrations have been provided for a better understanding of the text.
  • Engaging chapter-end exercises have been provided for practice.

Unit I: Introduction
  • Understanding Commerce
  • International Trade
  • Balance of Payments
  • Economic and Societal Impact of Commerce
Unit II: Economic Theory
  • Introduction to Macro Economics
  • Concepts of National Income
  • Micro Economics-Demand and Supply
  • Elasticity of Demand and Supply
  • Classification of Markets-Perfect Competition
Unit III: Accounting Principles
  • Introduction to Accounting
  • Branches of Accounting
  • Concepts and Conventions of Accounting
Unit IV: Taxation
  • An Introduction to Taxation
  • Types of Taxes and their Characteristics
  • Key Taxes in India
  • The Role of Tax Authorities in India
Unit V: Computer Essentials
  • Basics of Web Design
  • Digital Marketing and Its Components
  • Leveraging Digital Marketing for Business Growth
  • Introduction to Data Analytics

B.Com. Students

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