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Home > Higher Education > Commerce And Management > Theory of Consumer Behaviour

Theory of Consumer Behaviour, 1/e

Shri Prakash

ISBN : 9788125940593
Pages : 608
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 8.25 x 11 inches
Weight : 1.00kg
List Price : Book Details 495.00
Offer Price : Book Details 396.00

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Theory of Consumer Behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour. What gives this book an edge over the others are the practical examples both from India and abroad. The book exudes freshness as it embodies an economist's insights and a management expert's perception of consumer behaviour. This book will be an asset to students of management and economics, teachers, researchers, marketers and policy makers.

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Theory of Consumer Behaviour, 1/e  by Shri Prakash

Theory of Consumer Behaviour

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Browsing History396.00

20% OFF