He is an educator and administrator par-excellence. He has postgraduate degrees in Commerce, Management and International Business with an MPhil and a PhD in Marketing Management. He is currently the Director of G R D Institute of Management, School of Commerce and International Business and the Vice Principal of Dr G R Damodaran College of Science (an autonomous institution affiliated to Bharathiar University). Dr Ramachandran has specialised in Marketing Strategies Digital Marketing and Branding. He has published articles in leading national dailies and international journals and presented papers at conferences across the globe. He is on the Board of Studies and Academic Councils of several institutions. He has also created innovative forums which are the first of their kind in the country.