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T P Gopalaswamy is retired professor of Marketing, IIM, Bangalore and is recognised for his expertise in the field of rural marketing. He did his PhD (1968) in Agricultural Economics from Indian Agricultural Research Institute, New Delhi. He has a wide variety of experience with the Department of Agriculture, Government of Tamil Nadu; Delhi School of Economics; IIM, Ahmedabad; US Agency for International Development; Indian Council of Agricultural Research, and, IIM, Bangalore.

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