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Basics of Marketing Management

Basics of Marketing Management

Author : R B Rudani

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  • ISBN : 9788121931687
  • Pages : 469
  • Binding : Paperback
  • Language : English
  • Imprint : S. Chand Publishing
  • © year : 2009
  • Size : 6.75''X9.5''

Price : 325.00 260.00

Reprint with Corrections 2014

For Students of BBA, B.Com, MBA, MBM, M.Com, and other Undergraduate ,Postgraduate, Diploma and Technical Courses of different Indian Universities

1. Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography

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