Brand Management

Brand Management

Author : Y.L.R. Moorthi

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  • ISBN : 9788125914273
  • Pages : 184
  • Binding : Paperback
  • Language : English
  • Imprint : Vikas Publishing
  • © year : 2003
  • Size : 6" X 9"

Price : 500.00 400.00

Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.
The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management.

• Indian examples
• Empirical approach to topics on brand success and brand repositioning
• Highlights 4 personal care product categories namely shampoos, talcum powders, toilet soaps and tooth pastes
• Explains lucidly, intricate methods of measuring brand equity
• Exhaustive treatment of brand personality and brand image

1. Brand Success
2. Brand Equity
3. Brand Extension
4. Brand Personality
5. Brand Repositioning

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