This textbook has been primarily designed to meet the needs of First Semester undergraduate students under the recommended National Education Policy 2020. It comprehensively covers the core paper, namely, Business Organisation and Management. This book has been divided into five units and acquaints the students to acquire basic knowledge of the organisation and management of a business enterprise. Further the students will be able to understand about organisation structure and its process; develop knowledge and skills regarding management principles and functions required to run an organisation. Topics like Nature and Purpose of Business, Business Environment, Strategic Planning and Organising, Directing and Controlling and Contemporary Issues in Management have been aptly discussed in a lucid manner.
The business world is discussed with relatable examples from global enterprises, aiming to resonate with the entrepreneurial spirit of the young minds
Case studies have been extracted from research papers from esteemed academic databases which will help students understand theoretical concepts in practical settings
Written in lucid manner for better understanding of concept