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Business Policy and Strategic Management, 1/e

Business Policy and Strategic Management, 1/e

A. Sharmila, Dr. S. Senthilkumar, J. Poornima & M. Marutha Durai

ISBN : 9788121943345
Pages : 406
Binding : Paperback
Language : English
Imprint : S. Chand Publishing
Trim size : 6.75''X9.5'' inches
Weight : 1.5kg
© year : 2013
List Price : Book Details 295.00
Offer Price : Book Details 236.00

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(For Undergraduate and Postgraduate Students of Management and Commerce of All Leading Indian Universities)

This book is crafted with four objectives in mind:
1. To fully engage students in the task of learning what every aspiring manager needs to know about the theory and practice of strategic management.
2. To provide an attractive set of contemporary cases that involve headline strategic issues and that give students ample opportunities to apply what they read in the chapters.
3. To complement the use of a business strategy simulation.
4. To simplify the task of demonstrating student learning through course-embedded assessment.

 
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