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Consumer Behavior, 1/e

Consumer Behavior, 1/e

Dominique Xardel & M S Raju

ISBN : 9788125915324
Pages : 368
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.25" x 9.5" inches
Weight : 0.57kg
List Price : Book Details 495.00
Offer Price : Book Details 396.00

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    Section I - Introduction
  • Family
  • Women Consumers
  • Rural Consumers
  • Special Area Consumers, Section II - Personality Traits & Influences
  • Consumer Perception
  • Consumer learning
  • Attitudes
  • Group & Opinion Dynamics
  • Culture & Social Class, Section III - Consumer Research
  • Consumer Profiling
  • Digital Marketing
  • Customer Relations Management, Section IV - Segmentation
  • Motivation
  • Communication and Persuasion
  • Innovation, Section V - Consumer Protection
  • Ethics in the operation of Consumer Behavior, Section VI - Case Studies
  • HBL NIFE
  • Global village
  • Blair Purifier
  • Oriflame
  • Titan
  • Bigbox.com
  • May I use your name
  • Arriving to land anywhere Special Papers
  • Rural Banking
  • Customer Focus
  • Typical Advertisements
  • Reproduction of typical ads

 
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Consumer Behavior, 1/e  by Dominique Xardel

Consumer Behavior

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