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Consumer Behavior, 1/e

Consumer Behavior, 1/e

Dominique Xardel & M S Raju

ISBN : 9788125915324
Pages : 368
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.25" x 9.5" inches
Weight : 0.57kg
List Price : Book Details 495.00
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This book adopts a basic approach building up from Consumer Behavior fundamentals in a logical sequence to enable the reader to understand and utilize the sciences of Consumer Behavior. A novel feature incorporated is the inclusion of a section at the end of every chapter to introduce the reader to certain new concepts and terminology that are not covered in the main chapter itself. An entire new chapter on woman consumers has been created recognizing the importance as well as nuances of behavior of woman consumers, whether brought by nature or imposed by societies and cultures.

 
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Consumer Behavior, 1/e  by Dominique Xardel

Consumer Behavior

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Browsing History396.00

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