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Consumer Behaviour in indian Context

Consumer Behaviour in indian Context

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  • ISBN : 9788121922142
  • Pages : 285
  • Binding : Perfect
  • Language : English
  • Imprint : S. Chand Publishing
  • © year : 2003
  • Size : 6.75''X9.5''

Price : 325.00 260.00

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Scope And Application | Consumer Needs And Motivation | Consumer As A Perceiver And Learner| Influence Of Personality And Attitudes On Buying Behaviour | Consumer Psychographics | Influence Of Group Dynamics And Consumer Reference Groups| Influence Of Social And Economic Classes | Influence Of Family In Decision Making | Diffusion Of Innovations| Cultural Aspects Of Indian Consumer Markets| Organisational Buying Behaviour | Role Of Consumer Behaviour In Advertisement | Consumer Involvement And Decision Making | Information Search And Processing |Consumer Protection In India | Market Segmentation |Commerce And Consumer Behaviour.

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