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Home > Higher Education > Commerce And Management > Customer Relationship Management: A Step-By-Step Approach
Customer Relationship Management: A Step-By-Step Approach, 1/e

Customer Relationship Management: A Step-By-Step Approach, 1/e

A Sagadevan & H Peeru Mohammed

ISBN : 9788125912057
Pages : 240
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 6.25" x 9.5" inches
Weight : 0.31kg
List Price : Book Details 395.00
Offer Price : Book Details 316.00

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This book succinctly explains the cardinal principles of effective customer relationship management (CRM) – acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.

 
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