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Home > Higher Education > Commerce And Management > Event Marketing and Management
Event Marketing and Management, 1/e

Event Marketing and Management, 1/e

Sanjay Singh Gaur & Sanjay V Saggere

ISBN : 9788125914495
Pages : 260
Binding : Paperback
Language : English
Imprint : Vikas Publishing
Trim size : 7.25" x 9.5" inches
Weight : 0.44kg
List Price : Book Details 425.00
Offer Price : Book Details 340.00

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Book Details  
 

    Part I: Introduction to Events - What are Events
  • Why Events
  • Key Elements of Events

    Part II: Event Marketing - Understanding the Event Market
  • Concept of Product in Events
  • Concept of Pricing in Events
  • Concept of Promotion in Events

    Part III: Event Management - Event Management
  • Strategic Market Planning
  • Strategic Alternatives for Growth
  • Evaluation of Event Performance
  • Appendices

 
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Event Marketing and Management, 1/e  by Sanjay Singh Gaur

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