Marketing Management

Marketing Management

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  • ISBN : 9788121932448
  • Pages : 560
  • Binding : Paperback
  • Language : English
  • Imprint : S Chand Publishing
  • © year : 2012
  • Size : 6.75''X9.5''

Price : 525.00 420.00

• Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.

•; A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Part-1: Fundamentals Of Marketing Part-2: Developing Marketing Strategy Part-3: Understanding Consumer Behaviours Part-4: Managing Products Part-5: Communications Decisions Part-6: Managing Sales Forces Part-7: Management Of Physical Distribution Part-8: Managing Marketing Of Services Part-9: Recent Trends In Marketing

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