• Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.
•; A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
Part-1: Fundamentals Of Marketing Part-2: Developing Marketing Strategy Part-3: Understanding Consumer Behaviours Part-4: Managing Products Part-5: Communications Decisions Part-6: Managing Sales Forces Part-7: Management Of Physical Distribution Part-8: Managing Marketing Of Services Part-9: Recent Trends In Marketing
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