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Home > Higher Education > Commerce And Management > Modern Marketing Principles and Practices

Modern Marketing Principles and Practices, 4/e

R S N Pillai & Bagavathi

ISBN : 9788121916974
Pages : 592
Binding : Paperback
Language : English
Imprint : S. Chand Publishing
Trim size : 6.75''X9.5'' inches
Weight : 1.5kg
© year : 1987
List Price : Book Details 550.00
Offer Price : Book Details 440.00

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The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

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