
Author : R N Gupta
Price : 795.00 636.00
The second edition continues to familiarize the students with the basic principles and techniques of management. Comprehensively, this textbook highlights the importance of effective management, planning, organising, staffing, directing and controlling. Numerous charts, diagrams and comparative tables have been provided throughout the book for a better understanding of the subject. Includes new concepts like behavioural aspects of managing (personality, attitude, perception, individual/group behaviour and organisational culture) and business policy
· Highlights of the Chapter' are given at the end of each chapter in a planned manner to enable the reader towards quick revision for examination purposes
· Engaging chapter-end exercises to assess and encourage students to develop practical understanding & problem-solving skills
· Diagrammatic representation, examples and tables have been provided throughout the book for a better understanding of the subject
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Higher Education: 7678396675