Third Revised Edition 2014
In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subject. With the aid of all this information, I have revised the book. The most obvious changes in the third edition are the new chapters.
The first edition of this book was published in 2009. Since then the retail world has changed drastically, especially the status of FDI in retailing. Considering these, all the required information has been updated and revised theoretically as well as statistically to the date.
Section-I: Retailing Introduction Section-Ii: Retailing Strategy Section-Iii: Managing Merchandise Section-Iv: Store Management Section-V: Retail Communication Section-Vi: Future Of Retailing Section-Vii: Mall Management Cases Glossary Subject Index Name Index
Be the first one to review
Your email address will not be published.
Your rating for this book :