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Home > Higher Education > Commerce And Management > STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT

STRATEGIC MANAGEMENT

C B Gupta

ISBN : 9789384319342
Pages : 394
Binding : Perfect
Language : English
Imprint : S. Chand Publishing
Trim size : 6.75''X9.5' inches
Weight : 1.5kg
List Price : Book Details 395.00
Offer Price : Book Details 316.00

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This well-written book presents a comprehensive, up-to-date and clear exposition of the concepts of strategic management in an easy-to-understand language. The text is divided into eighteen chapters under six parts. Part I explains nature, evolution and process of strategic management. In Part II, vision, mission, business definition, business model and other components of strategic Intent are described in detail. Part III contains strategy formulation at both corporate and business levels. SWOT analysis and strategic choice are the major contents of this part. In Part IV, issues in strategy implementation are discussed. Strategy evalution and control are explained in Part V. Strategic issues in international business, E-business, technology and innovation, organisational change, small business, family business and non-profit organisation are discussed in Part VI

 
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STRATEGIC MANAGEMENT by  C B Gupta

STRATEGIC MANAGEMENT

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