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Strategic Management

Strategic Management

Author : Dr. C B Gupta

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  • ISBN : 9789384319342
  • Pages : 394
  • Binding : Perfect
  • Language : English
  • Imprint : S. Chand Publishing
  • Size : 6.75''X9.5'

Price : 410.00 328.00

This well-written book presents a comprehensive, up-to-date and clear exposition of the concepts of strategic management in an easy-to-understand language. The text is divided into eighteen chapters under six parts. Part I explains nature, evolution and process of strategic management. In Part II, vision, mission, business definition, business model and other components of strategic Intent are described in detail. Part III contains strategy formulation at both corporate and business levels. SWOT analysis and strategic choice are the major contents of this part. In Part IV, issues in strategy implementation are discussed. Strategy evalution and control are explained in Part V. Strategic issues in international business, E-business, technology and innovation, organisational change, small business, family business and non-profit organisation are discussed in Part VI

  •  Gives chapter outline to indicate the topics covered in each chapter.
  •  Provides diagrams and tables to illustrate the text.
  •  Includes examples from Indian organisations.
  • Incorporates chapter-end summary for quick recapitulation.
  • Gives test questions culled from MBA, M.Com and BBA examinations
  •  Includes case studies at the end of every chapter.
This textbook is designed for the students of MBA and M.Com. Besides, it will also
be useful to the students of MHROD, MIB and MBE. Students of postgraduate
diploma in global business operations, chartered accountancy and BBA will also find this book useful.

PART - I
CONCEPTUAL FRAMEWORK
PART - II
STRATEGIC INTENT
PART - III
STRATEGY FORMULATION
PART - IV
STRATEGY IMPLEMENTATION
PART - V
STRATEGY EVALUATION AND CONTROL
PART - VI
STRATEGIC MANAGEMENT IN SPECIFIED AREAS

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