Author : Dr. C B Gupta
Price : 410.00 328.00
This well-written book presents a comprehensive, up-to-date and clear exposition of the concepts of strategic management in an easy-to-understand language. The text is divided into eighteen chapters under six parts. Part I explains nature, evolution and process of strategic management. In Part II, vision, mission, business definition, business model and other components of strategic Intent are described in detail. Part III contains strategy formulation at both corporate and business levels. SWOT analysis and strategic choice are the major contents of this part. In Part IV, issues in strategy implementation are discussed. Strategy evalution and control are explained in Part V. Strategic issues in international business, E-business, technology and innovation, organisational change, small business, family business and non-profit organisation are discussed in Part VI
PART - I
CONCEPTUAL FRAMEWORK
PART - II
STRATEGIC INTENT
PART - III
STRATEGY FORMULATION
PART - IV
STRATEGY IMPLEMENTATION
PART - V
STRATEGY EVALUATION AND CONTROL
PART - VI
STRATEGIC MANAGEMENT IN SPECIFIED AREAS
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