Author : M Girija, R Cauvery, U K Sudha Nayak & R Meenakshi
Price : 495.00 396.00
• A knowledge of the various techniques of marketing research is very essentail for students of Managerial Economics and prospective managerial personnel.
• Considering the wide coverage of marketing research in the syllabi of various universities, a seperate chapter on marketing research has been added to this edition.
1. Nature Of Managerial Economics 2. Goals Of Business Firm 3. Theory Of Demand 4. Demand Forecasting 5. Production Analysis 6. Cost Analysis 7. Price And Output Decisions Under Different Markets 8. Marketing Research 9. Pricing Techniques 10. Pricing Methods And Problems 11. Pricing Policy 12. Profit Management 13. Capital Budgeting 14. Cost Of Capital 15. Project Feasibility 16. National Income 17. Trade Cycle 18. International Trade
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