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Marketing in 100 Minutes: In sprint with fun to the point of all | First Indian Edition

Marketing in 100 Minutes: In sprint with fun to the point of all | First Indian Edition

Author : Marc Oliver Opresnik & Svend Hollensen

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  • ISBN : 9789359301358
  • Pages : 128
  • Binding : Paperback
  • Language : English
  • Imprint : Vikas Publishing
  • © year : 2025
  • Size : 6.50*9.25

Price : 295.00 236.00

This book presents the complex subject of marketing in a concise and straightforward manner, ensuring that essential concepts are covered in as few pages as possible. It is designed to be simple and accessible, allowing readers to easily grasp the fundamentals while enjoying the learning process.
Ideal for anyone seeking a quick yet comprehensive overview of marketing, this book is perfect for students of any discipline, professionals, entrepreneurs, and anyone who prefers a clear, time-efficient approach over lengthy and complex textbooks.

Reading and learning outcomes:

• You will have a basic understanding of marketing.
• You will know the most important marketing instruments and how they interact.

Unique Feature

This book introduces a fresh approach to marketing, presenting the fundamentals in a concise and easily digestible manner for all readers. Each topic is explained with clarity and simplicity, ensuring effortless comprehension and seamless knowledge retention.

  1. Fundamentals of Marketing Management
  2. Product and Service Decisions
  3. Pricing Decisions
  4. Distribution Decisions
  5. Communication Decisions
  6. Conclusion 
  7. References
  8. Opresnik Business School: Fast-Track MBA Program

Marketing Students

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