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Social Media Marketing: A Practitioner Approach | Indian Edition

Social Media Marketing: A Practitioner Approach | Indian Edition

Author : Marc Oliver Opresnik, Svend Hollensen & Philip Kotler

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  • ISBN : 9789370636767
  • Pages : 320
  • Binding : Paperback
  • Language : English
  • Imprint : Vikas Publishing
  • © year : 2026
  • Size : 6.50*9.25

Price : 499.00 399.20

Quantity : - +

This Indian Edition of the global bestseller, chosen by Bookauthority as one of the best marketing/advertising books in the world, is essential reading in top-tier universities and a staple for both practitioners and academics. The Indian Edition dives deep into the evolving landscape of digital and social media marketing, including expanded sections on tactical planning, execution, and the latest trends in Al, machine learning, and the Metaverse's impact on businesses and consumers, complemented by insights and practical examples specifically tailored to the Indian market. This guide explains the most important theoretical aspects in an easily accessible way to facilitate the transfer of this knowledge into real decision-making situations and leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively.  As a result, this textbook is a benchmark for excellence in social media marketing guides.

Chapter 1: 1. INDIA'S SOCIAL MEDIA LANDSCAPE: GROWTH, TRENDS, & CHALLENGES
Chapter 2: SOCIAL MEDIA MARKETING PLANNING
Chapter 3: DIGITAL MARKETING RESEARCH
Chapter 4: FUNDAMENTALS OF SOCIAL MEDIA MARKETING
Chapter 5: METAVERSE AND SOCIAL MEDIA MARKETING TOOLS AND PLATFORMS
Chapter 6: SOCIAL MEDIA MARKETING CONTROLLING
Chapter 7: CONCLUSION

REFERENCES
ABOUT THE AUTHORS
INDEX

 

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